- Create the homepage of Ta.Co to promote National Taco Day 2017. - Create the Forever 21 x Taco Bell Motion Asset Creation
Website, Mobile site, Social, Instagram, Facebook, Twitter, Banners ____
Eminem Album Launch : Revival Create fake pharmacy website and mobile site to promote Eminem's new album launch. Also create digital banners and social posts for the official instagram, twitter and facebook. Please visit the websites for more additional information.
Create interesting digital banners by design compelling visual layouts and typographic treatments.
Digital Banners ____
- Create interesting banners, a magazine spread, website siteskin and table ads to promote the game Fire Emblem Echoes. - Create static design banners for Nintendo Fall Launch and 3DS.
Digital Banners, Social, Instagram, Pinterest, Facebook ____
Create interesting digital banners, design compelling visual layouts and typographic treatments for all marketing creatives including static banners for POPSUGAR and Aki, and social media.
Print work, Billboard Ad ____
Create a Billboard Ad Design to promote 7UP Mix it up a little
Graphic Designer | October 2014 - December 2016
I previously worked at NBBJ — a global architecture firm as an in-house graphic designer. My responsibilities include creating successful design solutions under the limited direction. Working with the in-house marketing team on proposals, presentations, infographics, presentation boards, event identity design, email campaigns and other various marketing collateral.
- Icons and UI Custom abstract corporate icons set and some samples of infographic to show how icons can be used.
- Isometric Illustration Create the homepage illustration for NBBJ internal website
- 2015 Holiday Card This project was for the internal event of NBBJ.
Thinking Inside the Box
Book layout, History ____
My objective was to design a book to talk about legendary hackers and a story behind them.
Originally, “hacker” did not carry the negative connotations now associated with the term. The ﬁrst and original computer hackers emerged in the 1960s at MIT. However, the word “hack” signiﬁed a totally different meaning then. At that time, it referred to an elegant and clever technique of doing almost anything on the computer.
Illustration, Typography, Education, Color ____
To create an educational card set that teaches children the relationship between color and emotion. This is a project in collaboration with Moo.com.
Rebranding, Airline, Style Guide ____
To redesign the Korean Air logo and develop its application system. Korean Air is the most well-known airline of South Korea.
The original logo uses Taegukgi, the main symbol on the flag of South Korea. It is a traditional symbol with colors representing the philosophy of yin and yang. The new brand identity will reflect the spirit and value of Korean Air and convey both modern and traditional aspects. The new Korean Air logo incorporates the symbol of Geon from Taegukgi, which means sky, east, and humanity. Blue represents the negative cosmic forces, and red represents the opposing positive cosmic forces.
Typography, Conference ____
To create a typography conference that presents a study of the relationship between memory and typeface. This project is based on scientific research that reveals how typefaces can improve human memory.
Identity, Branding ____
To create a new identity system for the San Francisco Firefighters Toy Program. The founders of this program believe that no child should be without a toy during the holiday season. Founded in 1949, it is the oldest program of its kind in the United States and the City’s largest program.
This was a group project in collaboration with the San Francisco Fire Department. The objective was to upgrade the look of the SFFD Toy Program identity. The idea behind the new design is “Present your heart.” Our group decided to keep the famous teddy bear icon of SFFD and include other icons that represent the holiday season. We also designed a poster with the new identity and attached one to each of the donation barrels.
The Little Things
Create a promotion book for a paper company. Speckletone from French Paper Company is the first ever recycled paper with flecks and shives. The texture of Speckletone inspired me to create a book of insects that are beneficial to human life.
We often forget how important insects are. The idea of this book is to explore beneficial insects and introduce them via Speckletone from the French Paper Company.
Package Design ____
Pick an existing company and create a new line of skincare products for the brand. For this project, I chose Lacoste—a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, accessories, and, most famously, tennis shirts. The challenge was to expand the company's style and culture into a different product. This project included designing and fabricating all of the cosmetic bottles as well as a 3D product display stand.
ACE is a line of skincare products for men only, especially 20-30 year olds who enjoy outdoor activity and have an interest in skincare. The name ACE is a term often associated with successful sports moves. The abstract imagery on the bottles is designed to suggest the dynamic movement of a bouncing ball. The display stands reflect the three colors of the French flag.